I’m Per (pronounced like the fruit), a creative at Publicis Oslo. I dream of making really smart advertising and really dumb advertising.

I don’t own a TV and couldn’t care less about the ads on it. Valuable ads are ads people value, and for me that doesn’t translate to a 60sek Superbowl spot.

A picture says a thousand words. Since I´m an Art Director, here’s a 16 000 word essay about things I like: