Might Be Coming Soon
Local stores in Oslo
We wanted to draw attention to struggling local stores in Oslo during lockdown. The stunt ended up reaching over 50% of our country’s population - on a $0 budget.
All the signs led to the instagram landing page @beholdoslo (=KeepOslo), showcasing local shops together with their location tag.
The idea was soon picked up by other locals in cities all over the country, and eventually spread to Bergen and Trondheim.
RESULTS
︎︎︎ Reach: 3,5 million
︎︎︎ Mention by governor, prime minister and several other political leaders.
︎︎︎ Headline in all major national news