Problem

Strenghten Unicef Norways brand. People don’t know that Unicef Norway fights to protect children in Norway.

Insight

In 2020, the children born the same year as Facebook arrived (2007) will be old enough to log on for the first time.

A new research from Childrens Commisioner shows that these children on average already have 1300 images of themselfes online within age 13 (facebooks age limit) posted by parents.

Solution

To touch parents feelings, we gathered all the images we could find of one 12-year-old (born 2007) on social media, and made it into a giant exhibition in one of Norways biggest art galleries. Then we filmed the child experiencing the permanent exhibition of her own childhood for the first time.