School of Porn

Durex

White and graphite pencil - D&AD New Blood 2019

Bronze - New York Festivals 2020

Gold - Gullkalven 2019

Problem

Young boys aren’t wearing condoms. Durex stands for real sex, and real sex is better when no one are getting STDs.

Insight

More than 80% of young boys in America say that they learn about how to perform sex for the first time through porn. The porn stars don’t wear condoms. So why would an insecure 14-year old boy wear one when trying to impress his first girfriend?

Solution

Durex makes a Pornhub channel where young curious boys can learn how to become porn stars - in real life.